NOT JUST PRESS HITS,
REVENUE IMPACT

"David isn't a traditional PR professional; he's a strategic partner who knows what it takes to win because he's a 3x VC-backed founder with three public exits. He completely shifted our strategy to view PR as a continuous sales pipeline rather than just a tool for major announcements. Quantifying PR ROI is tough, but bringing on Delight Labs has been a game-changing investment. If you're a founder who's skeptical of PR, call David first."
Philip Johnston PHILIP JOHNSTON, CEO OF STARCLOUD
CNBC Bloomberg CNN BBC AP The New York Times CNBC Bloomberg CNN BBC AP The New York Times

INSPIRATION AND APPROACH

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OUR APPROACH

1
DON'T PROMISE HITS
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If someone promises you a hit…RUN! For our clients, we treat PR as sales. Just like in sales, I can't make someone buy from me. Similarly, in PR, we can never make a reporter write about us. Although we can't control hits, we can control activity. Activity generates a funnel which drives hits results over time.
2
DON'T FOCUS ON ROLODEX
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A great story with the right approach stands on its own. That is our role to package the right story at the right time for the right reporter. Of course, we have tier 1 outlets and reporters that our clients aspire for, but we focus on discipline and our innovative process to address the market comprehensively.
3
DON'T BLACKBOX OUR PROCESS
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In the past, I've hired and fired large PR agencies and boutiques. Oftentimes after signing up, I would have no idea what was going on. It felt like a literal blackbox. Delight Labs turns that inside out and provides transparency regarding activity and progress just like a sales leader provides to management.

MEDIA
STRATEGY

To align with your business goals, we strategize which media outlets make the most sense and then create an execution plan to earn coverage across TV, online, print, podcasts, radio, and social.

READY FOR
LIFTOFF?

Taking your PR to new heights starts on our launch pad. Contact us to see if we're the right rocket fuel for you.

"The team at Delight Labs was wonderful to work with and delivered real results. Their data driven process and clear engagement and delivery process was refreshing and made it easy for our team to make the most of our investment in PR."
— DEVIN MILLER, CEO OF SECURESAVE