NOT JUST PRESS HITS,
REVENUE IMPACT

"Delight Labs redefines traditional PR by providing a turnkey service that includes original content creation, professional outreach and tangible media hits where other agencies fall short. Our press hits have skyrocketed! And working with David and his team surpasses our expectations."
- JEFF HU, CEO OF SURROGATEFIRST
CNBC Bloomberg CNN BBC AP The New York Times CNBC Bloomberg CNN BBC AP The New York Times

INSPIRATION AND APPROACH

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OUR APPROACH

1
DON'T PROMISE HITS
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If someone promises you a hit…RUN! For our clients, we treat PR as sales. Just like in sales, I can't make someone buy from me. Similarly, in PR, we can never make a reporter write about us. Although we can't control hits, we can control activity. Activity generates a funnel which drives hits results over time.
2
DON'T FOCUS ON ROLODEX
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A great story with the right approach stands on its own. That is our role to package the right story at the right time for the right reporter. Of course, we have tier 1 outlets and reporters that our clients aspire for, but we focus on discipline and our innovative process to address the market comprehensively.
3
DON'T BLACKBOX OUR PROCESS
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In the past, I've hired and fired large PR agencies and boutiques. Oftentimes after signing up, I would have no idea what was going on. It felt like a literal blackbox. Delight Labs turns that inside out and provides transparency regarding activity and progress just like a sales leader provides to management.

MEDIA
STRATEGY

To align with your business goals, we strategize which outlets make the most sense and then create an execution plan to optimize placements from TV to online to print to podcasts to radio to social.

READY FOR
LIFTOFF?

Taking your PR to new heights starts on our launch pad. Contact us to see if we're the right rocket fuel for you.

"After many disappointing attempts with other agencies to successfully drive PR initiatives, we have been delighted with the strategic process, transparency and consistent executional efforts put forth by Delight Labs. The team is smart, entrepreneurial and action-oriented which enables the results they deliver."
GREG BULLINGTON, CEO OF MAGNOLIA MEDICAL TECHNOLOGIES